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    Why $99 Lifetime Instead of Monthly Subscriptions

    MMitchel Kelonye
    •
    Mar 5
    •
    Pricing
    Business
    Value

    Studio Ghibli inspired illustration showing a single, cherished wooden box labeled '$99 Once' next to a pile of rapidly dwindling coins representing monthly fees.

    Every SaaS wants your credit card on file.

    $9.99/month. $19.99/month. "Just $49/month."

    Then you forget about it. Months later, you've paid $500 for something you barely use.

    We don't do that.

    Table of Contents

    • The Subscription Trap
    • Why We Chose One-Time Pricing
    • What $99 Gets You
    • The Math: Us vs Subscriptions
    • But Don't You Lose Money?
    • What About Updates?
    • The Catch?
    • Who This Pricing Is For
    • TL;DR

    The Subscription Trap

    Here's how most software pricing works:

    1. Low monthly price to get you in
    2. Features locked behind tiers
    3. Annual commitment for the "real" price
    4. Price increases every year
    5. Cancel and lose everything

    You think you're paying $10/month. You're actually paying $120/year. For years. Forever.

    MAPILab Print Manager charges $115/year. Sperry Software charges $50-100/year. Cloud printing services run $20-100/month.

    That adds up fast.


    Why We Chose One-Time Pricing

    AutoPrintEmail is $99 once. Forever.

    Here's our reasoning:

    1. Software should be owned, not rented

    You buy a printer. You own it. Why should the software to use it be any different?

    Studio Ghibli aesthetic, illustrating 'Software should be owned, not rented'. A scene set in a bright, organized, traditional workshop filled with natural light. A pair of hands (representing the user) is carefully placing a single, beautifully designed, thick software license card onto a sturdy wooden shelf alongside other reliable, physical tools (like a well-loved hammer or blueprint). Warm earth tones, inviting and secure atmosphere.

    2. Simple problems deserve simple pricing

    Auto-print email is a solved problem. The software works. It doesn't need constant reinvention to justify monthly fees.

    3. We hate subscription fatigue too

    We use software. We know the feeling of 47 monthly charges on a credit card. We don't want to be one of them.

    4. Aligned incentives

    Subscriptions incentivize keeping you hooked. One-time pricing incentivizes building something so good you recommend it.


    What $99 Gets You

    • The full application — no tiers, no limits
    • Unlimited email accounts — connect as many as you need
    • Unlimited printing — no per-print fees
    • All current features — filters, attachments, labels, all of it
    • Future updates — bug fixes and improvements included
    • Mac, Windows, Linux — all platforms, one purchase

    No asterisks. No "premium" tier. No "enterprise" upsell.

    Studio Ghibli aesthetic, illustrating 'What $99 Gets You'. A close-up of a simple, sturdy, open wooden box ($99 purchase). Inside, instead of gold, there are various useful, interconnected digital-looking gears and icons glowing warmly, representing 'unlimited features' and 'all access'. Soft light spills out onto a clean workspace. The mood is abundance without excess, clear and complete.


    The Math: Us vs Subscriptions

    Scenario: 3 years of use

    SolutionYear 1Year 2Year 3Total
    AutoPrintEmail$99$0$0$99
    MAPILab ($115/yr)$115$115$115$345
    Sperry ($75/yr)$75$75$75$225
    Cloud service ($20/mo)$240$240$240$720

    AutoPrintEmail pays for itself in month 5. Everything after that is savings.

    Studio Ghibli aesthetic, visualizing 'The Math'. Two small, diverse figures are shown. One figure is climbing a winding, seemingly endless path made of small, identical steps labeled 'Yearly Fee'. The other figure has already reached a sunlit plateau where a large, stable pile of coins sits, labeled '$99 Total'. Use clear blue skies and warm, optimistic sunlight for the plateau, contrasting slightly with the shadow on the winding path. Focus on the stark visual difference in effort and outcome.


    But Don't You Lose Money?

    Good question. Here's how this actually works:

    We don't have servers to pay for.

    AutoPrintEmail is a desktop app. It runs on your computer, not ours. We don't have infrastructure costs that scale with users.

    Studio Ghibli aesthetic, illustrating 'We don't have servers to pay for'. A cozy, sunlit home office scene. Focus on a single, retro-style desktop computer sitting securely on a thick wooden desk. The background shows a serene, natural landscape outside the window (perhaps mountains or a quiet field), emphasizing local processing power rather than massive, expensive data centers. Warm, stable lighting. High emphasis on self-sufficiency.

    We don't have recurring costs per user.

    No cloud storage. No per-email processing. No monthly bills that grow with usage.

    Our costs are fixed.

    Development, support, basic web hosting. These don't multiply with each sale.

    So yes, we could charge monthly and make more money. But we'd rather build something valuable and price it fairly.


    What About Updates?

    Updates are included. Here's our policy:

    Bug fixes: Always included, forever.

    Security updates: Always included, forever.

    Compatibility updates: Always included (new OS versions, email provider changes, etc.)

    New features: Included for at least 2 years from purchase. Major new products may be separate.

    We're not going to leave you stranded. The software you buy will keep working.


    The Catch?

    There isn't one.

    • No "lifetime" that secretly means 3 years
    • No forced upgrades to a new version
    • No features held back for a premium tier

    The only thing you don't get: phone support. We do email support, which works fine for a desktop app.


    Who This Pricing Is For

    Good fit:

    • Small businesses that hate recurring fees
    • Freelancers who track every expense
    • Accountants who appreciate simplicity
    • Anyone tired of subscription creep

    Probably not for you:

    • Enterprise with complex procurement
    • Companies that need a monthly invoice for budgeting
    • Those who need phone support

    We're not trying to be everything to everyone. We're trying to solve a simple problem at a fair price.


    TL;DR

    AutoPrintEmail is $99 once. Not monthly. Not yearly. Once.

    Why:

    • No servers = no recurring infrastructure costs
    • Simple software doesn't need complex pricing
    • We hate subscriptions too

    What you get:

    • Full software, all features
    • Unlimited accounts and printing
    • Updates included
    • All platforms

    🖨️ → Try AutoPrintEmail Free

    Compare to subscription alternatives that cost $99+ per year. You'll save money starting month 5.


    Software doesn't have to be a subscription.

    Sometimes $99 once is just... better.

    Ready to get started?

    Start Printing Your Emails Today

    Join thousands of users who have reduced their screen time while staying connected.

    Get Started Free
    Or download directly:
    Secure

    Local printing. Your emails are never sent to our servers.

    Cross-Platform

    Works on Windows, Mac, and web browsers

    Fully Automated

    No need to open your browser or email client to manually print your emails.


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